Finding Best Web Development Companies for Startups

I have this idea to make a business, and I am in the process of putting it together. But one of the first things that I want to do, to help ensure that this works out, is to build a website for the company. I think that I should leave that to a professional and so I am looking at info about website development and design and I hope to find someone to do the job pretty soon. I am not sure how much it will cost to have the website made and to get some SEO work done for it as well. But I do think that I have enough money to pay for it out of pocket. For the rest of the costs of starting up the business though, I think I am going to try to get a loan.

I think I will have a better shot at getting the loan that I want if I already have a functional website up and ready to go. At least, I am going to cross my fingers and hope that is the case. I feel like I have a good business plan, so I am not sure why the loan would not be approved. But at the same time, I am kind of nervous about this. I guess I should try to shake off my nerves and just try to get done, what needs to be done. That is probably the best way to proceed.

Anyway, I need to make some calls about web development, and I have a number of other things that I need to get in order. It is kind of a hectic time for me, trying to figure out all of this. But I think I will make it work and I have to have confidence in myself.

How to get a job as a SEO specialist

A SEO specialist is a person who knows a little of just about everything there is to know about making a website effective. In making a website effective, a SEO specialist has several responsibilities. Those responsibilities include knowing the ins and outs of search engine optimization. Other key responsibilities include giving recommendations to clients on how to improve their website.
A SEO specialist can work for a company or be an independent contractor.
If you want to land a job as a SEO specialist, you should know how to work keywords on a website. So basically, you should have experience in keyword research and keyword usage. You should also have some knowledge of HTML and CSS. There are several other things you must know in order to land a job as a SEO specialist.
Land a job as a SEO specialist
Instructions

  1. Become Internet Savvy and learn HTML, JavaScript, CSS, and WordPress. Most employers who hire a SEO specialist will want you to have at least a year of experience.
    If you do not have this experience, you can gain it by seeking online Internet training schools. Some of these schools do not charge such as www.w3schools.com. Best of all you can gain knowledge at no charge or at low cost. Be sure to research other ways you can acquire this knowledge.

  2. Once you have gain adequate Internet experience, you should gain knowledge of pay per click marketing, click through rate, and long tail keywords. The click through rate is part of an advertising campaign used by companies. Long tail keywords are a string of keywords or three or more keyword phrases.
  3. See if you can get an internship learning SEO. Contact different companies. Offer to intern for the company doing SEO work on their website. Interning will give you the experience you need to stand out among your competition. So in other words, interning will make you more marketable.
  4. Apply for SEO specialist jobs. You can seek job listings at different online job sites such as Career Builder, Indeed, and Simply Hired. Along with checking out these sites, you should call around to different companies as well. Remember that available jobs are not always advertised online.

Read more : http://www.ehow.com/how_6135493_job-seo-specialist.html

Instructions

  1. Become Internet Savvy and learn HTML, JavaScript, CSS, and WordPress. Most employers who hire a SEO specialist will want you to have at least a year of experience.
    If you do not have this experience, you can gain it by seeking online Internet training schools. Some of these schools do not charge such as www.w3schools.com. Best of all you can gain knowledge at no charge or at low cost. Be sure to research other ways you can acquire this knowledge.

  2. Once you have gain adequate Internet experience, you should gain knowledge of pay per click marketing, click through rate, and long tail keywords. The click through rate is part of an advertising campaign used by companies. Long tail keywords are a string of keywords or three or more keyword phrases.
  3. See if you can get an internship learning SEO. Contact different companies. Offer to intern for the company doing SEO work on their website. Interning will give you the experience you need to stand out among your competition. So in other words, interning will make you more marketable.
  4. Apply for SEO specialist jobs. You can seek job listings at different online job sites such as Career Builder, Indeed, and Simply Hired. Along with checking out these sites, you should call around to different companies as well. Remember that available jobs are not always advertised online.

Read more : http://www.ehow.com/how_6135493_job-seo-specialist.html

How to Maximize SEO

You or your company can have the best-looking website in the world, but if no one sees it, your efforts are totally for naught. Most often, people with an interest in what you do will use a search engine like Google or Yahoo! to find the most appropriate websites to visit. Because the search engines deliver links to sites based in India as it is to see one in your town, it is critical that the search engine points the searcher to your website. That need has spawned a huge industry called Search Engine Optimization, or SEO. Here are some ways for you to improve your website’s position in the major search engines and maximize your SEO.

Instructions

  1. Understanding that the major search engines continually attempt to provide their visitors with the best experience possible. Accordingly, they will rank your website based only on how well it matches up with its visitors subject of interest. They even track how visitors use you website, and either upgrade or downgrade your position based on that information.
  2. Decide whether to improve your website’s search engine position by either buying advertising or improving your website, itself. Depending on how much you plan to spend for paid advertising, your website will appear more often to those people who have shown an interest in your content. Or else, you can make changes to your website that will make it more “friendly” to the major search engines, and that will result in your improving your position. In no case will your purchase of advertising sway the search engines to give your website preferential treatment.
  3. Cosider hiring someone, either as a consultant or an employee, who can make changes to your website that will translate into better search engine positioning. This is a big decision and many experts can provide you with valuable services such as reviewing your website, recommending changes to it, developing content, improving your keyword search, and training your webmaster in other tricks of the trade.
  4. Understand from the outset that there is no way to guarantee a high position on a major search engine. Some SEOs will say that they can influence search engines to improve your website’s ranking; but, in fact, improvement can only occur when you submit a better website to a search engine.

How to Boost SEO And Increase Traffic To Your Website Or Blog

Websites have come a long way in a short amount of time. Once considered a mere enhancement to the marketing strategies of a corporation or small business, a company website has become vital in the success of its host — to the point where, in many cases, the visibility and quality of the website could make or break the company behind it. Acknowledging this, thousands of businesses, armed with search engine optimization tools, have engaged in a no-holds-barred battle to score a coveted spot on the first page of search engine results. But even with that level of competition, boosting your search engine optimization, or SEO, and increasing traffic to your website can be done by making it more compatible with search engines.
Increasing traffic to your website is as easy as making it more accessible to search engines.

Instructions

  1. Keep your website friendly to search engines. Before including a new site in its results, a typical search engine will first analyze the data collected by its virtual “spiders,” which scurry around the Internet policing websites. If the spiders find broken links, outdated information or a difficult-to-navigate infrastructure, the website gets a low rating and, as such, ranks poorly in search results. By making your website spider-friendly, it will earn a higher rating and rank and become more visible. Regularly check external links, removing or replacing those that are no longer valid. Make sure each page includes links to all the other pages on the site, and include a site map to make it easier for search engine spiders to explore and catalog your site’s content.
  2. Create a keyword strategy. Whereas many small business owners don’t even consider which keywords to use until their websites are well into production, you’ll likely end up with a better defined, more highly ranked site if you select your keywords or keyword phrases first and then build around them. Decide what type of person you’re trying to reach and try to use words he or she would use in an online search. For example, you might prefer to refer to the service you provide as “turf equipment restoration,” but odds are most people are going to search for “lawn mower repair.” Check the effectiveness of your keywords with an online keyword tool, which will tell you how often they’ve been used in previous searches.
  3. Use keywords in moderation. Whereas inundating a website with a keyword phrase once guaranteed it a higher rank, today’s search engines see such oversaturation as an underhanded method of attracting visitors without providing quality content. So, while keywords are important, use them sparingly. Include your keyword or keyword phrase early in the copy and not more than once per paragraph. In other references, use synonyms, which search engines will consider matches. However, feel free to use keywords liberally in link titles and photo captions. Search engines will recognize them but won’t add them to your site’s total keyword count.
  4. Update your website frequently. While it’s important to attract new visitors to your website, it’s just as important to keep them coming back. This can be accomplished by featuring a regularly updated blog, a related news feature or an events calendar. Continuously updating your content will also score points with search engines, which tend to place websites that have been recently updated closer to the top of search results.
  5. Employ a Web logging program to learn about your site’s visitors. By learning how visitors were directed to your site, which keywords they used and their geographic locations, you can make adjustments to your keywords and content to better suit your audience.
  6. Spread the word through networking. Regardless of how much effort you put into making your website more visible, you can still find yourself in a Catch-22: Your site won’t attract visitors until it appears in search engine results, but search engines might not notice your site until it starts attracting visitors. To get the ball rolling, submit your website to such online indexes as Yahoo Directory and Dmoz’s Open Directory Project, as well as to all suitable website rings. Invite Google to check out your website by submitting your sitemap (see link in References section). Set up social networking pages that link to your site. And finally, contact the webmasters of similar sites so you can offer to exchange links and volunteer to contribute a guest blog. In addition to helping generate traffic, this type of networking will also give search engine spiders more opportunities to discover your site.

How to Use SEO Keywords

Creating an attractive, compelling, and useful blog or website calls for outstanding writing, easy navigability, and an attractive “look and feel.” But remember that in addition to writing for your target audience, you are also writing for an inanimate computer program called a search engine. There is a lot of outdated SEO advice floating around that can harm more than help, including advice on packing content full of keywords to achieve a certain density level, hiding irrelevant but popular keywords in your text or HTML code, and using automatic article spinners to generate multiple variations of the same SEO article. Google is always one step ahead. None of those tactics work any longer.
Ultimately, search engine optimization is based on Google’s search algorithm, which is kept private. As a result, all we have are best guesses as to what works, and no computer program, artificial article generator, or tricky tactic will beat the system. Instead of trying to game the algorithm, the best approach is to respect its true intentions — and that is to direct readers to well written and relevant content.

Effective SEO is more than just keywords, it's paying attention to natural speech patterns and creating outstanding content.

Keyword Rich Articles are Yesterday’s Strategy

  • SEO strategies still often rely on finding a keyword and generating hundreds of variants of it, and struggling to include each variant into a short article. This has usually led to bad writing, as authors have paid more attention to packing keywords into articles than writing well. Keywords are still important, but since Google’s 2013 Hummingbird update, semantic search has become more relevant than keyword search, and the Google algorithm is basing queries on user intent rather than specific keywords or key phrases. The new semantic search approach, along with natural spoken interfaces that are now common with mobile devices, has resulted in a major shift in SEO that focuses more on more specific key phrases, rather than key words, as well as a hype-rlocal focus.

Hyperlocal Search is the Next Trend

  • Google Hummingbird made searches semantic, and the 2014 Pigeon update added a focus on localized search. This trend continues as more users rely on mobile devices. Today’s SEO strategy has to take locale in mind, making sure to update local geographic information so that it matches with other third-party local directories and includes specific mention of city and neighborhood. The algorithm now favors localized results, and even national brands are building localized language into their marketing content.

There Is No Turnkey SEO Machine

  • SEO is not a mechanical process. It is an ongoing, creative marketing function. The popular misconception is that there are tools available and high-priced experts out there who will alter your HTML code and install a magic SEO machine on your website. Plugins, programs, and text generators will always miss the boat. What’s more important is being able to write outstanding content with the user’s search in mind, and understanding the new processes of organic, natural language search. Keep in mind that Web users now expect to be able to ask natural language questions. Rather than using strict boolean search constructs and one or two keywords (“Pizza, New York”), they will instead use a search phrase like “Where can I find a good New York style pizza close to my home?”

    Supplement that good writing with a periodic SEO analysis, and review of currently trending subjects, and let that guide the writing without forcing awkward sentence structure.

The Long Tail Keyword is King

  • Optimizing your website with a high-ranking, generic keyword will do little to generate traffic. A generic keyword such as “tablet computer” will simply have too much competition for you to have a shot at getting into the first page of search engine results. Instead, the so-called “long tail” strategy works best — and that is to focus on longer key phrases, written in natural speech, which will be used to guide users to specific and often localized information. Of course, there is a place for the shorter keywords in each page’s metadata, although Google now puts more emphasis on actual, visible content than those invisible indicators.

    Your Web page that includes the word “tablet computer” may come in on page 25 of the search engine results, but you’ll have a better chance of getting to page one if you optimize on something more specific, like “How do I fix my tablet computer,” or “tablet computer won’t boot,” or “adding games to a tablet computer.” Search engine optimization has changed significantly over the last few years, and SEO experts have to think less like a machine, and more like a human. And that’s the key to good writing.

How to Become a Freelance SEO Writer

Becoming a freelance writer is challenging, no matter what type of writing you decide to do. However, for newcomers, getting into SEO writing can be a great introduction to freelancing. SEO stands for “Search Engine Optimization” and this is very important to any company with a web presence. This article will help you develop a good understanding of why SEO is important and tell you exactly how to become a freelance SEO writer.

Instructions

  1. To start, do some research on SEO and its importance for anyone with a website. Search engine optimization (SEO) refers to the ranking of a particular company on the major search engines, mainly Google. The higher a company ranks on the list of other websites in the same category, the higher their profile, which usually results in more traffic. For example, if Joe Schmo sells red shoes and has a website devoted solely to selling red shoes, his goal is to have anyone who goes to Google and types in red shoes get to his site before anyone else’s. If there are 50 companies out there selling red shoes, he has to do everything he can to include popular search terms in the content on his site so that his company is as high on the list as possible. SEO is all about marketing and trying to drive the most amount of content possible to a site. To research SEO, visit the websites of SEO companies to get an idea of what they do. Go to Google and type in a search for “SEO.” You will get a list of companies that specialize in search engine optimization. You can get a good in-depth look at the services they offer and a put together a clearer picture of what SEO is all about.
  2. Figure out a plan to market yourself. Once you have a good grasp on SEO, it’s time to figure out exactly how you will get work. For freelance writers, this means setting up a website and figuring out what you will charge clients. This is an important early step, because once things get going, you may find that you don’t have time to sit down and come up with a thoughtful marketing plan. So before you even proceed in soliciting SEO writing jobs, take the time to think about what kind of expectations you have for your freelance writing career, what kind of income you expect to garner and how many projects you are willing to take on a one time. Hire someone to build a website for you or utilize a hosting company that has an easy web builder.
  3. Put together a database. This is another important early step because this is the document that will house your contact list. Contacting SEO companies for business is the best way to get this kind of writing work. This is because they often use freelancers for projects and they already have an existing client base. The best way to compile a list of the names of the company you have contacted, their websites and any other relevant information is to build a Microsoft Excel spreadsheet.
  4. Build a portfolio. Online portfolios are best because you don’t have to attach a lot of documents to a solicitation email or letter. Many writers use Associated Content because that site allows you to post as many stories as you would like for free. They also have a large community of all types of writers, so you may get feedback on your stories as you post them. If you don’t have existing stories, then offer to do a few for free for various SEO companies to get some experience. This may seem like a hard pill to swallow at first, but having a portfolio is the best way to get future work.
  5. Begin soliciting jobs. There are two ways to solicit for SEO writing jobs: through freelance writing want ads on job boards and by sending solicitation messages to SEO companies. The second can be more difficult because most companies may route your unsolicited correspondence to junk mail. The best thing about taking this route, however, is the fact that once you land a client, they will usually work with you on a long-term basis. This means that you don’t have to spend a great deal of time soliciting new clients. You can land a few and work comfortably with them until you either want to move on or need to replace a client. Answering want ads is also a good idea; however, these are usually short-term projects and won’t last beyond an assignment or two.
  6. Write to keywords. This is the very essence of SEO and the most important part of what SEO writers do. The keywords specified by a company are specific words that people use to search for a topic on the Internet. For example, if you are writing for a site that sells candles, their keywords would be terms such as “candle, candlelight, candle decor, decorative candles,” etc. Most clients will determine the keywords they would like for you to stick with before you begin; others may ask you to come up with a list. The best way to determine a good list of keywords is to search the topic or product of the site yourself and see what comes up. Then, look closely at words that seem to be repeated throughout the different websites, forums and blogs about the topic and generate your keyword list from that point.
  7. Be clear, concise and stay away from gimmicky writing. It doesn’t have to be Pulitzer-Prize winning material, but SEO content should be clear, to the point and interesting. Most people mistakenly think that writing SEO means you can stick some keywords among meaningless drivel when writing. This couldn’t be farther from the truth. SEO content should be oriented toward a specific topic and should reflect an acute knowledge of the subject manner, with keywords sprinkled in throughout the article. Keep your sentences short, don’t use a lot of unnecessary adjectives and try to make the piece informative.

4 Ways to Get More Traffic to your Website

Your website can be your gateway to passive income, or to more customers if you are currently running a business. This is why it is never good news to have little or no traffic to your website. There are ways to remedy the situation, though. Look at these tips form Click Ready Marketing of Atlanta.

Look into long tail keywords. Is your website optimized? Does it contain relevant keywords enough for search engines to find it? While some may argue that focusing too much on LSI is too “old school”, LSI is still important if you want your page to rank in searches. The team at Click Ready Marketing of Atlanta can help you with this if you find it too complicated for your taste.

Make yourself known through social media. If keywords are not helping you get more traffic to your website, it is time to tap into social media. Facebook, Twitter and Instagram remain the top three social media to tap into. They have the densest population, and could easily help you get in touch with all the right people. With the right marketing promotions which Click Ready Marketing of Atlanta can help you with, your Facebook page could draw millions to your website.

Blogs are very helpful too. Expert advice still has a high demand online. Aside from your goods, you can also offer “expert advice” that is relevant to your products through your website. This acts as a sort of newsletter your customers can visit whenever they feel like it. Think of your blog posts as the perfect ways to bring you and your customers together. Whenever they find your blog useful, you actually strengthen your bond. They come to trust your products even more because you have the same goals and principles. This kind of camaraderie cannot be achieved if you operate behind an ivory tower and if you just focus on numbers. Besides, you blog posts are nifty ways to optimize your website. If you are not certain you can pull this off on your own, you can ask Click Ready Marketing of Atlanta for help.

Make sure your efforts are all working together. While one marketing effort might work better than the rest, you can generate optimal traffic to your website if you create a system out of all your marketing efforts. For example, you can promote your blogs in social media, or add social media buttons to your website so people can “like” your pages or add you on Twitter and Instagram. You can also use these platforms to promote special sales, or to host contests. Contests are very effective marketing toold if you want to encourage current customers to promote your brand.

You can also incorporate offline marketing efforts with the ones you are doing digitally. Some companies like Click Ready Marketing of Atlanta can offer expert advice when it comes to this fusion. You won’t have to worry about missing the chance to connect with prospective customers again because there are so many ways to reach them.

Click Ready Marketing of Atlanta will help you open the floodgates so traffic will rush to your website. Contact us now and let’s talk how to develop your brand online.

Discover the many benefits and advantages of using SEO for your business

If you are serious about making your business a success, then it is essential for you to have an online presence. People are confronted with so many images and ideas nowadays—all trying to get them to go to their site and purchase something. It is enough to drive anyone to distraction, and it makes advertising in the traditional ways less effective than they used to be. Pursuing a search engine optimization strategy allows you to go to your customers rather than trying to get your customers to go to you.

The worldwide web has long since displaced the Yellow Pages as a directory. When people want to buy a particular product, they go to a search engine and punch in the name of what they’re looking for. SEO makes it so that your business pops up in the results page, as being associated with the good or the service they’re looking for. This is widely used marketing strategy, and it has been proven to work.

Even if you are a local business with a local market you will need to take strong measures to make the people in your community aware of your existence, and to get them to buy from you. Will Polley SEO services and Derby seo business can provide you with the kind of insight and expertise to build a sustainable SEO campaign for your brand. Developing such a strategy is not something that can be left to amateurs. It requires certain kinds of knowledge, skills, and competencies to put together a successful SEO strategy. If you want to use search engine optimization to increase the revenue you generate, then you must work with people who have extensive experience in getting this kind of thing done for business firms of various kinds.

You have put too much time and money and effort into building up your franchise just to see its potential wasted it on poor marketing campaigns. The better option is to pursue a strategy that has been proven to improve the performance of businesses around the world. It is important of course to select the right firm to work with. You want to collaborate with a firm that is straightforward and transparent in their operations. You also want to work with an SEO company that is able to offer you reasonable rates and a service package that will provide you with outstanding results at a great value.

Fortunately, it is not that hard to find a firm of this kind. The best place to begin your search is on the worldwide web. Using the web will enable you to bring the websites of the various SEO companies to your computer screen. There, from the comfort and convenience of your own home or office, you will be able to see for yourself what each company offers. You will also be able to discern the quality and value provided by each. This will give you all the information you need to make an informed decision as to which one to work with.

If you are looking for Will Polley SEO services or Derby seo business , then you need look no further. For more information please visit our website.

4 Types of digital signage

Technology is growing day by day and every business is shifting towards digital and electronic world for increasing sales. Digital signage is one of the best products to reach more and more audience with more information. Every business knows the importance of this gadget. It is a dynamic information controller gadget and very useful. This Gadget is available in different types to serve different business sin an effective manner. Digital signage is a marketing tool that helps in engaging the audience and also helps in getting good return.

http://alivebookmark.com/wp-content/uploads/2015/09/digital-signage-system-300x195.jpg

There are basically three types of digital signage available in the market.

  1. A)   Indoor signage: – Indoor signage is helpful to that business that provides a variety of services, messages to their audience. You can display a message on the screen and can inform your audience without providing information to all customers individually.

. It has shown remarkable success in hair salons, Bank, hotels etc. It can be used to direction visitors and also can indicate waiting time. You have seen a screen in banks that indicates waiting time and ticket number. This is done by digital signage.

  1. B)   Digital posters: – A cheapest and effective way of marketing a product is digital posters. You can display dynamic control poster on the screen. It is not like a static poster that once created will not be modified. You can modify the content by replacing the memory card. It requires a memory card to integrate information on the screen. It has some limitation based on the limit of the memory card. Media player recognizes memory card and display information on the screen. The only thing you have to do is you have to manually update it via a flash USB drive.
  1. C)   Digital menu boards: – Digital menu boards require a screen to display dynamic content. You have two options you can either link media player with the screen or with a network.

You can see digital menu boards in hotels, restaurants, hospitals and malls. The information is displayed on an LCD /LED screen and the information is controlled by the media player. Restaurants use it for promotion and to display offers. It is remotely controlled. It helps in increasing customer frequency. Hotels have reduced the cost of banners and posters creation statically. They can easily purchase it. They don’t need to change banners and posters relate to menu list and new offers again and again. They can do it by changing the content on the menu boards. It saves their future investment.

  1. D)   Outdoor signage: -Outdoor signage the best product for that business whose target is a huge audience. It has a potential to target a million audiences in a day. You can see a large screen on the walls of a big building near the market or the road. This is outdoor digital signage. Thousands of people walk or cross the street and a huge display will attract them to see the advertisement. Outdoor digital signage helps in engaging the audience. In a study, it is found that businesses are making more profit by using outdoor signage. The display of an advertisement in a form of a visual and multimedia format on a large screen, influence the mind of the audience to see that advertisement. It helps in generating more revenues.

healthcare  http://www.fourwindsinteractive.com/ delivers every kind of digital signage to the business.

How to Make Money From Internet Traffic

Maybe you’ve heard about bloggers or website owners who make a nice profit every month from people visiting their sites. They can write about topics they enjoy and make some money doing it. The goal might seem insurmountable, but it’s not. With a few tips, you can look into harnessing the power of Internet traffic, too.
Woman with coffee and laptop and outdoor cafe.

Generate the Traffic

  • Before you can profit from Internet traffic, you have to get visitors to your website or blog. You want to keep good SEO practices in mind when designing your website or writing your blog. Although these techniques can evolve over time, some basic rules of thumb apply. For example, don’t duplicate content from other sites as this could get you dinged by search engines like Google. Make your site easy to navigate and keep fresh content and articles up that have useful information. You’ll also want to create social media pages related to your site, on places like Facebook and Twitter. Post links to your blog updates there so people can easily share your content.

Affiliate Marketing Plans

  • One way to make money from web traffic is by participating in an affiliate marketing program, like Amazon’s. With this program, you can sell or advertise someone else’s products on your website and get a percentage of the sales. For example, if you review a book sold on Amazon, you can include an affiliate link on your blog that visitors can use to buy the book.

PPC and CPM Advertising

  • Pay Per Click and Cost Per Mille are two popular types of advertising you can use to make money off your website. With PPC, you get paid every time a visitor clicks on an ad on your site. With CPM, you get paid every time a visitor sees an ad on your site. For both, you’ll need to sign up with an advertising network such as Google AdSense and paste advertising HTML code onto your website. The network creates the ads that visitors see.

Sponsored Blog Posts

  • You can earn money through sponsored blog posts after you’ve gained a good following to your site. This involves getting paid to post a blog review about a product. Services such as PayPerPost and Sponsored Reviews let you look through a number of available topics and choose the ones that interest you.

Selling Products on Your Site

  • A simple and direct method to make money from people who visit your blog or website is by selling them products. For example, if you’re an expert in a certain field, you can write an ebook about it and sell the ebook on your site. If you’re not a skilled writer, you can hire a writer to put together the ebook for you and then sell the book on your website.

How to Write SEO Articles

Creating website content that is optimized with keyword-rich articles is one of the most effective ways to drive traffic to your website or your blog. Also called SEO, search engine optimization is hardly a magical process that can only be accomplished by an expert. It just takes the ability to write web content that it is likely to be picked by search engines. Here’s how:

Write SEO Articles

  1. Use keywords: Keywords are the key to SEO. Keywords are basically words or phrases that descriptively sum up the content of your article. These are words that people are most likely to type into a search engine when they are browsing the web for information related to your content. For example, some keywords for an article on “Vitamin D” may include: “vitamin D,” “vitamin D deficiency,” “vitamin D facts” and “foods with vitamin D.”
  2. Search engines rank content based on the frequency of keywords, as well as the relationship between the keywords in your article. As such, it is important to keep this in mind as you write, so that you place the keywords strategically within the article. Use keyword phrases rather than just keywords. For example, instead of “necklace” use the keyword “beaded necklace” or “gold necklace” based on the content of the article.
  3. Optimize your headings. The first place that search engines look for keyword relevance is in the headings and subheadings of your article or web page content. A search engine optimized heading should include at least one or two of your keywords or a keyword phrase. Place the heading in a HTML heading tags to better scanning by the Search Engine.
  4. Optimize the first and last paragraphs of the article. Search engines not only check the number of times a keyword is used in an article, but also evaluates where else in the article the keywords are used. Certain places rank as more important than others. One such place is in the headings, as indicated in Step 2 above. The next highest ranked position is in the first and last paragraphs of the article.
  5. Keep your web content short and precise. Search Engines not only love focused content, but people also dislike long rambling articles. Ideally, your articles should range between 350 and 700 words, and keep the content focused and specific on a single subject.
  6. Do not spam the search engines. While it may seem logical to repeat your keyword as a many many times as possible throughout the article – DON’T! Search Engines are not so easily taken in, and will, in fact, penalize you for “keyword spamming.” Focus instead on writing informative, search engine optimized articles with well-placed keywords. Your keyword density must be less than 10% of your article.
  7. Use synonyms – words that have the same meaning as your keyword. Using synonyms instead of your keywords, particularly in the mid-section of the article, not only helps avoid keyword spamming, but may also attract traffic from users who type the synonym into the search engine.

How to Choose SEO Keywords

Using SEO (Search Engine Optimization) and improving your website’s SEO consistently is vital for its success. Choosing the best SEO keywords is extremely important to this process. The good thing about properly executed SEO is that the work you do now will continually produce results for you for a long time to come. Follow these steps to choose the best SEO keywords for your website.

Instructions

  1. Think about the subject of your website. Write down all the keywords that you think people are most likely to use when searching for the information that you have. Get the opinion of other people such as friends, family and customers. Ask them what keywords they have used or think they would use to find your website.
  2. Get a keyword tool that can give you more suggestions. Many free ones are available online. They will be able to tell you the keywords or phrases that are the most popular and likely to bring you the traffic you want.
  3. Find out what keywords your competition uses. Look for the keyword tags in the source code to find these keywords. To view a website’s keywords, while viewing the website in your browser click “Source” in your “View” menu. If that option is not available, then right click in a blank area of the website and click “View Source” from the menu that pops up.
  4. Use a pay-per-click program with a small monthly budget if you can afford it. This will allow you to see how many impressions you are receiving from each keyword or phrase. After a few months, it should be obvious which search terms are the best for your website. Use this information to adjust your SEO keyword strategy to ensure people will be able to find your website through search engines.

How to Be Google AdWords Certified

Becoming Google AdWords certified will allow you to prove your knowledge of the Google AdWords advertising platform to potential customers. You can become certified both as an individual and as a company by fulfilling a set of requirements. To become certified as an individual, you will need to study and pass both the Fundamentals exam and one out of three Advanced exams.
You will need to pass two exams to become Google Adwords certified.

Preparing For the Exams

  1. Log into the AdWords Certification Program account using your Google e-mail and password on the Google Certification Program website. Click on “My Exams” on the left-hand sidebar.
  2. Click on “Study for this exam” next to Google Advertising Fundamentals Exam. Even if you are already familiar with Google AdWords, the exam may cover points such as invoicing that you are not familiar with. The learning center will open in a new window.
  3. Click on Google Advertising Fundamentals. Review the topics on the Google Advertising Fundamentals Exam until you are ready to take the exam. You can print them and review them offline, or use the learning center online. There is no time limit to how much you can study.
  4. Choose one of the other advanced tests to study. To become certified you will only require one of the three possible advanced tests, so choose the one that interests you more and review until you are ready to take the exam.

Taking the Exams

  1. Navigate back to “My Exams” tab on your AdWords Certification Program account. Write down your Candidate ID.
  2. Click on “Take This Exam” next to Google Advertising Fundamentals Exam. This will open the Google Testing Center in a new window. If you have not created an account yet, click “Create an account now”, complete all the fields and submit.
  3. Click “Purchase Test” and purchase the “Google Advertising Fundamentals” and the advanced test you chose to study. Click “Place Order” and complete your purchase using your preferred checkout method. You will receive an e-mail confirmation.
  4. Click on the link in the email to activate your online products. This will take you back to your profile page, and you will need to enter the Candidate ID and click “Save.”
  5. Ensure you have two hours free of distractions for each exam you intend to take. The exams are composed of about 100 questions, and you will not be able to stop the timer once started. You will need to pass with at least 85 percent correct answers on the Fundamentals exam, and 75 percent on the Advanced exam.
  6. Accept the terms and conditions to activate your exam. Click “Start Online” and follow the directions to start the exam, which will open in a separate tab.
  7. Pass both the Fundamentals and your chosen Advanced exam to become AdWords certified.

How to Raise to the Top of Search Engines for Free

The need for websites to rise to the top of search engine results has become so widespread that it has brought about a cottage industry known as “search engine optimization,” or SEO. It’s an ever-changing field, full of underhanded tricks that stop working once search engines figure them out, and SEO “experts” offering to reveal their “secrets” for a price. The truth is, the most reliable SEO practices are well-known, but not often done well, which gives you a leg up over the competition. They often involve using proper HTML tags on web pages you create.

Instructions

  1. Give your website and web pages clean URL structures. For example:
    This is preferred: yoursite.com/cheap-recipes/desserts
    Rather than this: yoursite.com/section1.php?id=673
  2. Write proper titles for each of your pages using the <title> tag. The <title> tag is a required HTML tag that goes at the top of each page’s <head> section. When creating a title, accurately describe the content of the page and don’t bother including the name of your site unless you’re particularly interested in branding. For example:

    Bad: <title>YourSite.com – Article 1</title>
    Better: <title>Cheap Dessert Recipes | YourSite.com</title>
    Best: <title>Cheap Dessert Recipes</title>

  3. Use <h1> tags frequently. <h1> is an HTML tag denoting a large heading. Search engines typically give the words inside <h1> tags more weight than the words in the body of an article. So use <h1> tags for all your article titles and pack your article titles with relevant keywords:

    <h1>Cheap Dessert Recipes Anybody Can Make</h1>

  4. Include the “alt” attribute whenever inserting an image. Normally, an image is inserted into a page with the following line of HTML code:

    <img src=”image-file.jpg” />

    You can and should include an “alt” attribute after the “src” attribute describing what the image contains. For example:

    <img src=”image-file.jpg” alt=”Key Lime Pie” />

  5. Make sure the content of your articles contains relevant keywords. If you’re writing an article about cheap dessert recipes, phrases such as “desserts,” “inexpensive desserts,” “delicious desserts,” “easy-to-make,” and “chocolate pie” should probably all appear in your article. Don’t let your writing sound unnatural, but keep in mind what someone searching for dessert recipes would likely use as search terms.

    Likewise, if you’re using a blogging service that allows for “tags” or “labels,” create as many as you want, but make sure any tags or labels you create also appear naturally in the article. This way search engines don’t penalize you for stuffing your pages with unnecessary or irrelevant keywords.

  6. Create backlinks. The single most important SEO strategy is to get other websites to link to your own site. Naturally, this is also the hardest. Write compelling content and post it to social bookmarking sites such as Facebook, Digg, Twitter or Reddit. Find similar sites with link pages or blogrolls and email them to ask if they want to exchange links. Don’t be afraid to link to other sites, either; they’ll discover that you’re sending them traffic; once they know about you, they might link to you in the future.

How to Remove Dried Henna Paste

Henna is a stain that can be applied to the skin to create elaborate and beautiful body art. It is usually applied to the hands or feet in beautiful shapes and patterns. It has been around for thousands of years and used by different cultures around the globe. Many cultures use it for rituals or ceremonies. Mehndi quality henna, the one used for body art, stains the skin a reddish-brown color

Removing Dried Henna Paste

  1. Apply the henna paste to the skin.
  2. Leave on skin for six to twelve hours–the darker the stain the longer it will last.
  3. Allow paste to dry and then carefully scratch the paste off using your fingernails or the back of a butter knife.
  4. Be careful not to get the henna art wet for 24 hours so that the stain will last.

How to Become a Freelance SEO Writer

Becoming a freelance writer is challenging, no matter what type of writing you decide to do. However, for newcomers, getting into SEO writing can be a great introduction to freelancing. SEO stands for “Search Engine Optimization” and this is very important to any company with a web presence. This article will help you develop a good understanding of why SEO is important and tell you exactly how to become a freelance SEO writer.

Instructions

  1. To start, do some research on SEO and its importance for anyone with a website. Search engine optimization (SEO) refers to the ranking of a particular company on the major search engines, mainly Google. The higher a company ranks on the list of other websites in the same category, the higher their profile, which usually results in more traffic. For example, if Joe Schmo sells red shoes and has a website devoted solely to selling red shoes, his goal is to have anyone who goes to Google and types in red shoes get to his site before anyone else’s. If there are 50 companies out there selling red shoes, he has to do everything he can to include popular search terms in the content on his site so that his company is as high on the list as possible. SEO is all about marketing and trying to drive the most amount of content possible to a site. To research SEO, visit the websites of SEO companies to get an idea of what they do. Go to Google and type in a search for “SEO.” You will get a list of companies that specialize in search engine optimization. You can get a good in-depth look at the services they offer and a put together a clearer picture of what SEO is all about.
  2. Figure out a plan to market yourself. Once you have a good grasp on SEO, it’s time to figure out exactly how you will get work. For freelance writers, this means setting up a website and figuring out what you will charge clients. This is an important early step, because once things get going, you may find that you don’t have time to sit down and come up with a thoughtful marketing plan. So before you even proceed in soliciting SEO writing jobs, take the time to think about what kind of expectations you have for your freelance writing career, what kind of income you expect to garner and how many projects you are willing to take on a one time. Hire someone to build a website for you or utilize a hosting company that has an easy web builder.
  3. Put together a database. This is another important early step because this is the document that will house your contact list. Contacting SEO companies for business is the best way to get this kind of writing work. This is because they often use freelancers for projects and they already have an existing client base. The best way to compile a list of the names of the company you have contacted, their websites and any other relevant information is to build a Microsoft Excel spreadsheet.
  4. Build a portfolio. Online portfolios are best because you don’t have to attach a lot of documents to a solicitation email or letter. Many writers use Associated Content because that site allows you to post as many stories as you would like for free. They also have a large community of all types of writers, so you may get feedback on your stories as you post them. If you don’t have existing stories, then offer to do a few for free for various SEO companies to get some experience. This may seem like a hard pill to swallow at first, but having a portfolio is the best way to get future work.
  5. Begin soliciting jobs. There are two ways to solicit for SEO writing jobs: through freelance writing want ads on job boards and by sending solicitation messages to SEO companies. The second can be more difficult because most companies may route your unsolicited correspondence to junk mail. The best thing about taking this route, however, is the fact that once you land a client, they will usually work with you on a long-term basis. This means that you don’t have to spend a great deal of time soliciting new clients. You can land a few and work comfortably with them until you either want to move on or need to replace a client. Answering want ads is also a good idea; however, these are usually short-term projects and won’t last beyond an assignment or two.
  6. Write to keywords. This is the very essence of SEO and the most important part of what SEO writers do. The keywords specified by a company are specific words that people use to search for a topic on the Internet. For example, if you are writing for a site that sells candles, their keywords would be terms such as “candle, candlelight, candle decor, decorative candles,” etc. Most clients will determine the keywords they would like for you to stick with before you begin; others may ask you to come up with a list. The best way to determine a good list of keywords is to search the topic or product of the site yourself and see what comes up. Then, look closely at words that seem to be repeated throughout the different websites, forums and blogs about the topic and generate your keyword list from that point.
  7. Be clear, concise and stay away from gimmicky writing. It doesn’t have to be Pulitzer-Prize winning material, but SEO content should be clear, to the point and interesting. Most people mistakenly think that writing SEO means you can stick some keywords among meaningless drivel when writing. This couldn’t be farther from the truth. SEO content should be oriented toward a specific topic and should reflect an acute knowledge of the subject manner, with keywords sprinkled in throughout the article. Keep your sentences short, don’t use a lot of unnecessary adjectives and try to make the piece informative.